Ford advances new $30K electric pickup and UEV platform aiming breakeven by 2029 amid industry challenges.

Ford is pushing forward with its Universal Electric Vehicle (UEV) platform, designed to transform its EV business from billions in losses to breakeven by 2029. The first UEV-based product is a $30,000 midsize electric pickup truck launching next year, targeting affordability and competitiveness against Chinese and Tesla EVs. Despite industry headwinds, restructuring charges, and the departure of a key EV executive, Ford remains committed to innovation with a new development center in Long Beach, California, focusing on faster, cost-efficient EV production. The UEV platform aims to reduce parts and assembly complexity, leveraging new battery tech and manufacturing methods to compete globally while prioritizing the North American market initially.