Uber expands into hotel bookings to build a super app with 199M users and boost Uber One subscriptions.

Uber has launched hotel booking within its app in the U.S. through a partnership with Expedia, offering access to over 700,000 properties worldwide. This move is part of Uber's broader strategy to become a super app, integrating services like food delivery, groceries, and soon vacation rentals and restaurant reservations to create a seamless user experience. Uber One subscribers get exclusive discounts, encouraging membership growth and user retention. This expansion aims to leverage Uber's large user base to consolidate multiple services in one app, competing with other super app ambitions from companies like Airbnb and X (formerly Twitter).