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Truecaller shifts to multi-partner model for business messaging, aiming for global growth.

Market News
30 Mar 2026
PRNewsWire
View Source
Neutral
pluang ai news

Truecaller is moving from an exclusive partnership to a multi-partner model for its business messaging platform in India and globally. This change aims to scale the service, increase reach, and foster innovation, despite a short-term revenue dip due to ending the previous exclusive deal. New partners like Gupshup and Onextel in India, and Cloudcom and GTS globally, are already active, with more partnerships in progress. Over time, this approach is expected to boost revenues and provide businesses with richer, more interactive communication options through Truecaller's platform.

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