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Tripadvisor shares drop 33% but show signs of recovery amid $700M TheFork sale to AmEx

Market News
16 Jun 2026
Seeking Alpha
View Source
Neutral
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Tripadvisor's stock has fallen 33% due to inflation, rising costs, and competition but is stabilizing with support from its planned $700 million sale of TheFork to American Express. The company’s Viator and TheFork segments continue to grow, leveraging app-based commission models. Tripadvisor is focusing on AI-driven innovation and operational efficiency to reduce reliance on SEO and improve margins. Despite challenges, the stock trades at a significant discount, with target prices between $16.90 and $24.01 after adjusting for TheFork divestiture.

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