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Home/News Feed/Bank of America upgrades Tripadvisor to Buy on activist push and strategic value potential.
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Bank of America upgrades Tripadvisor to Buy on activist push and strategic value potential.

Analyst Insights
27 Mar 2026
Proactive Investors
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Bullish
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Bank of America upgraded Tripadvisor's rating from Neutral to Buy, citing increased activist involvement by Starboard Value and rising strategic options within the company's portfolio. Starboard, holding a 9% stake, has influenced board changes and strategic reviews, boosting confidence in asset-level actions. The bank values Tripadvisor's Viator and TheFork platforms at over $2.5 billion combined, nearly double the company's enterprise value, signaling potential for significant shareholder value realization despite challenges in the hotel meta-search segment. Shares rose over 5% following the upgrade.

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