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TransUnion launches TruIQ Credit Strategy Studio to cut prescreen campaign build times by 75%.

Others
02 Apr 2026
GlobeNewsWire
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Bullish
pluang ai news

TransUnion has introduced TruIQ Credit Strategy Studio, a new self-service tool designed to help lenders build and launch prescreen marketing campaigns up to 75% faster. This solution simplifies complex workflows by allowing marketing teams to create, test, and deploy strategies without needing technical experts, using no-code drag-and-drop tools. The platform supports real-time collaboration, instant strategy testing, and performance tracking, aiming to help lenders attract ideal customers more effectively amid rising consumer credit originations in 2026. Integrated with TransUnion's OneTru platform, it enhances credit marketing efficiency and responsiveness to market changes.

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