Toyota launches interactive Forza Horizon 6 pop-up event blending gaming and car culture in LA

Toyota has launched a free two-day interactive event called "Lost & Found: The Challenge" at Westfield Century City in Los Angeles, inspired by the new Forza Horizon 6 game. The event features a Japanese-themed barn discovery experience centered around a Toyota Land Cruiser, playable racing simulators, collectible prizes, and exclusive merchandise. This activation connects gaming fans with Toyota's automotive heritage, promoting the Land Cruiser and engaging the community through immersive, family-friendly activities. The event runs May 30-31, 2026, and offers fans a unique way to experience the excitement of Forza Horizon 6 in real life.