Toyota has launched a free two-day interactive event called "Lost & Found: The Challenge" at Westfield Century City in Los Angeles, inspired by the new Forza Horizon 6 game. The event features a Japanese-themed barn discovery experience centered around a Toyota Land Cruiser, playable racing simulators, collectible prizes, and exclusive merchandise. This activation connects gaming fans with Toyota's automotive heritage, promoting the Land Cruiser and engaging the community through immersive, family-friendly activities. The event runs May 30-31, 2026, and offers fans a unique way to experience the excitement of Forza Horizon 6 in real life.
Sustainability LIVE: The London Summit 2026 will feature a panel titled 'The Future of Net Zero Automotive' on September 8-9, focusing on the automotive industry's efforts to achieve net zero emissions. Senior executives from Toyota Motor Europe, Con...
Toyota's Collaborative Safety Research Center (CSRC) announced 10 new research projects focusing on behavioral safety, crash prevention, and passive safety. These projects involve collaborations with top universities like MIT, UVA, and Purdue, explor...
Toyota has unveiled the 2026 GRMN Corolla, a high-performance version of the GR Corolla designed for track enthusiasts. Developed with insights from motorsport competitions and Nürburgring testing, it features increased engine torque, advanced aerody...
