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Shock Top launches 'Shocking Upsets' promo rewarding fans if underdog soccer teams win in 2026 tournament

Market News
15 Jun 2026
GlobeNewsWire
View Source
Bullish
pluang ai news

Shock Top, a Belgian-style wheat ale brand by Tilray Brands, has launched the 'Shocking Upsets' promotion for the 2026 soccer tournament running from June 28 to July 19. Fans of legal drinking age who buy Shock Top can get a rebate if a lower-ranked team (21st or below) beats a top-10 ranked team during the tournament. This campaign aims to add excitement to the matches by celebrating unexpected underdog victories and encouraging fans to gather and enjoy the games. The promotion includes digital content and events featuring Shock Top's mascot, Wedge Head, and is available in participating states with official terms and conditions.

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