ThredUp expands resale service with new advisory board to boost branded circular commerce.

ThredUp announced the formation of a strategic advisory board to accelerate growth of its Resale-as-a-Service (RaaS) platform, which supports over 60 major brands including J.Crew and Tommy Hilfiger. By removing fees and lowering costs, ThredUp has increased branded resale adoption by 37% since May 2025, making circular fashion more accessible. The new board includes experts in climate, tech, logistics, and retail to help scale the platform and integrate resale as a standard, profitable business for retailers. This move signals ThredUp's commitment to mainstreaming circular commerce and enhancing operational ease for brands and consumers alike.