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The Trade Desk shares drop 6% amid broad software selloff and ad tech sector divergence.

Market News
17 Aug 2026
24/7 Wall Street
View Source
Bearish
pluang ai news

Shares of The Trade Desk fell 6% amid a broader selloff in software stocks, continuing a steep 63% decline this year. The drop reflects a sector rotation favoring AI infrastructure over demand-side ad tech platforms like The Trade Desk, which faces competitive pressures and a challenging market environment. In contrast, supply-side ad tech companies have performed well, highlighting a split in the ad tech market. Investors will watch upcoming earnings and management changes to gauge if The Trade Desk can stabilize growth or if the sector divergence will persist.

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