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TELUS Digital reveals enterprises underuse CX partners for sales growth, focusing mainly on support and cost savings.

Market News
08 Apr 2026
PRNewsWire
View Source
Bullish
pluang ai news

TELUS Digital's sponsored IDC InfoBrief finds that enterprises primarily use customer experience (CX) partners for support and cost optimization rather than revenue growth and customer acquisition. While CX partnerships deliver measurable benefits like cost savings and revenue growth, companies hesitate to outsource proactive sales and acquisition functions. The report highlights a significant opportunity for enterprises to expand CX partnerships into revenue-driving roles using AI, analytics, and skilled sales teams. TELUS Digital offers advanced B2B sales outsourcing solutions combining human expertise and AI to help enterprises unlock growth and improve sales performance.

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