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Telsey Advisory raises J.Jill price target to $14 amid brand shift despite sales drop

Analyst Insights
11 Jun 2026
Stuart Mooney
View Source
Bullish
pluang ai news

Telsey Advisory increased its price target for J.Jill, Inc. to $14.00, reflecting confidence in the company's ongoing brand transformation aimed at attracting younger customers. Although J.Jill reported a 6% decline in net sales and an 8.7% drop in comparable sales for Q1 2026, its earnings per share of $0.45 beat expectations. The company maintains its full-year EBITDA forecast of $70-$75 million, factoring in tariff costs. This suggests optimism about J.Jill's strategic changes driving long-term growth despite short-term sales challenges.

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