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Adobe bets on user growth over short-term revenue, aiming for a big comeback after 38% stock drop.

Market News
23 Jul 2026
Forbes
View Source
Bullish
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Adobe's stock fell 38% in the past year as the company shifted focus from immediate revenue to massive user acquisition through its freemium model. Monthly active users for its free Creative tools surged from 50 million to 90 million, while Acrobat and Express users grew from 700 million to 850 million. Adobe's AI-driven annual recurring revenue tripled to over $500 million, showing early success in converting free users to paying customers. Though this strategy delays revenue growth and creates short-term uncertainty, Adobe expects full returns by 2027, making it a potential long-term investment opportunity.

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