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Target sales rise as AI-driven digital traffic jumps 3.6%, boosting back-to-school and delivery services.

Company Fundamentals
19 Aug 2026
PYMNTS
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Bullish
pluang ai news

Target reported a 3.8% increase in comparable sales and a 3.6% rise in guest traffic in Q2 2026, driven by growth in digital traffic from AI platforms like OpenAI. The retailer is leveraging AI for personalized shopping experiences and supply chain efficiency, including a digital twin system called Proxima. Food and beverage sales, especially snacks, surged over 15%, while digital sales rose 8.7%, and same-day delivery services grew by 25%. Target also appointed its first chief AI officer to enhance AI integration and customer experience, signaling a strong focus on technology to drive future growth.

More News (TGT)

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