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Bank of America cuts Hims & Hers 2026 price target amid GLP-1 margin pressures and earnings uncertainty

Market News
08 Apr 2026
Proactive Investors
View Source
Bearish
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Bank of America lowered its 2026 price target for Hims & Hers from $23 to $21 due to peer multiple compression and near-term earnings pressures. The firm maintained a Neutral rating, highlighting potential EBITDA downside of about 20% below consensus, driven by a shift to branded GLP-1 products and international expansion that could hurt margins. Despite short-term margin challenges, growth potential exists in the branded GLP-1 segment and international markets, with expectations of converting 40-50% of subscribers to higher-margin branded plans and expanding international revenue to over $1 billion in three years.

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