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Nike stock trades near 52-week low amid revenue drop and China market struggles, but analysts see a 44% upside.

Analyst Insights
24 Mar 2026
24/7 Wall Street
View Source
Neutral
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Nike's stock is near its 52-week low at $52.71, reflecting a nearly 10% revenue decline and a 43.5% net income drop in FY2025 due to tariffs, shrinking digital sales, and a weak China market. Despite these challenges, 59% of analysts remain bullish, citing North America's revenue growth and a wholesale channel rebound as signs of recovery. The consensus price target of $76 implies a 44% upside, but risks remain from ongoing China market declines and weak consumer sentiment. Investors face a multi-year recovery path with dividend income as a buffer.

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