Take-Two uses AI to boost efficiency, sees mobile ad growth, and prepares for GTA VI launch.

Take-Two Interactive is leveraging AI to improve operational efficiency and support game development, especially in mobile game creation and advertising, but does not expect AI to significantly cut costs for major AAA titles. The company reported a 6% growth in mobile advertising revenue in fiscal 2026 and sees further potential by monetizing non-paying users and integrating non-gaming ads. Take-Two continues to invest in its workforce and game creation tools, with plans to maintain creator tools within its ecosystems rather than building a platform like Roblox. The upcoming launch of Grand Theft Auto VI pre-orders is anticipated as a key catalyst, potentially revealing pricing and online features.