T. Rowe Price revamps U.S. institutional model to boost client service and strategic partnerships.

T. Rowe Price has introduced a new client support model for its U.S. institutional business to enhance client service, deepen partnerships, and support long-term growth. The changes include integrated regional teams, a national consultant coverage team, and a key accounts practice to better coordinate investment insights and client management. Leadership roles have been adjusted to support this new structure, aiming to provide a more consistent and proactive client experience. This move reflects T. Rowe Price's commitment to adapting to evolving market needs and strengthening its position as a leading asset manager.