T. Rowe Price boosts AI leadership to enhance investment and client services with responsible innovation.

T. Rowe Price announced new leadership roles to strengthen its artificial intelligence (AI) strategy across Investments, Global Distribution, and Technology. The firm aims to accelerate responsible AI adoption, improve investment analysis, client engagement, and operational innovation. Key teams will focus on AI-driven investment solutions, client experience enhancements, and enterprise AI governance. These efforts build on existing AI foundations to deliver greater value to clients and associates while maintaining strong risk oversight.