SweetWater Brewing Company, a leading craft beer brand in the Southeast and part of Tilray Brands, announced a citywide soccer celebration in Atlanta for summer 2026. The program includes stadium activations at Mercedes-Benz Stadium, downtown fan events, exclusive collaborations, watch parties at their Atlanta Taproom, and limited-edition merchandise. This initiative aims to unite local and global soccer fans during the international tournament featuring eight matches and a semifinal in Atlanta. SweetWater leverages its role as the Official Craft Beer Partner of Atlanta United to deepen community engagement and showcase Atlanta's culture through soccer and craft beer.
Breckenridge Distillery, known as the world's highest distillery, has introduced Breckenridge Rye Whiskey, a 100 proof (50% ABV) rye whiskey made with an 80% rye mash bill. Crafted at 9,600 feet in Colorado, it offers a rich, spicy flavor profile wit...
In Q1 2026, major Canadian cannabis companies like Canopy Growth, Tilray Brands, and Cronos Group reported strong financial performance and market expansion. Canopy Growth relaunched its Tweed brand in Germany, enhancing its international presence. T...
