AI adoption hits 97%, but only 5% have data ready to maximize ROI, says Dun & Bradstreet survey.

A new survey by Dun & Bradstreet reveals that while 97% of organizations have active AI initiatives and 56% plan to increase AI investment, only 5% say their data is fully ready to support AI effectively. The survey highlights that data readiness, including verified and integrated business identity, is the main bottleneck limiting consistent AI returns. Despite these challenges, 60% of businesses report some measurable ROI from AI, marking a shift from previous years. The findings suggest companies must improve data quality and integration to scale AI benefits and achieve stronger returns.