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Subtext expands SMS platform with new audience tools and A/B testing to boost engagement and revenue.

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21 Apr 2026
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Bullish
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Subtext has launched a major update to its SMS platform, introducing Audience Groups and Audience Imports for better audience management, plus A/B testing to optimize message engagement. The platform's API and Webhooks have also been enhanced to allow clients to create customized SMS experiences and automate workflows. These improvements help clients maintain direct, high-impact communication with their audiences amid growing challenges from social algorithms and crowded email inboxes. Audience Imports and API updates are available now, with Audience Groups and A/B testing rolling out in Q2 2026.

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