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Hollywood studios invest in AI to control film production and protect creative rights.

Market News
01 Jun 2026
Forbes
View Source
Bullish
pluang ai news

Hollywood studios like Amazon MGM, Lionsgate, and Netflix are investing heavily in AI to streamline film production while maintaining control over intellectual property and creative rights. Amazon's Project Nara offers AI tools integrated with popular animation software, ensuring traceability of AI-generated content to address union and rights concerns. The industry is shifting from debating AI use to building proprietary AI systems, with new agreements ensuring performer consent and credit. This marks a turning point where AI becomes a permanent, regulated part of filmmaking rather than a controversial experiment.

More News (AMZN)

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