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Majority now favor buying homes as optimism rises despite affordability concerns

Market News
23 Jun 2026
PRNewsWire
View Source
Bullish
pluang ai news

A recent Bank of America report shows 53% of consumers now prefer buying homes over renting, marking a shift in sentiment since 2023. Confidence in homeownership's value and stability has increased, with more buyers ready to act despite high prices and interest rates. AI tools are increasingly used in the homebuying process, especially by younger buyers, though human expertise remains crucial. Gen Z buyers are adapting by seeking assistance programs and co-buying strategies to overcome affordability challenges.

More News (BAC)

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