
Stryker has named golfer Shane Lowry as a brand ambassador for its Joint Replacement division, highlighting the vital role of caregivers in joint pain treatment and recovery. Lowry shares his personal experience caring for his father, who underwent knee and hip replacements, to raise awareness and encourage proactive caregiver involvement. The campaign will use media and educational initiatives to support patients and caregivers through the joint replacement journey. This partnership aims to improve understanding and access to treatment options for joint pain sufferers and their families.