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Strive CEO says firm may sell Bitcoin if it benefits shareholders, while holding nearly 20,000 BTC debt-free.

Market News
10 Jul 2026
Crypto Briefing
View Source
Bullish
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Strive, a Nasdaq-listed company holding nearly 20,000 Bitcoin on a debt-free balance sheet, is open to selling Bitcoin if it benefits shareholders but aims to remain a net buyer overall. CEO Matt Cole emphasizes outperforming Bitcoin itself rather than just holding it. The company uses structured financial products to fund Bitcoin purchases without selling holdings and targets a Bitcoin price of $120,000 by the end of 2026. Strive's conservative, debt-free approach contrasts with leveraged competitors, but investors should watch the sustainability of its 13% preferred stock dividend and potential future Bitcoin sales.

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