Uber's $14.8B Delivery Hero deal boosts cross-platform reach and customer value, says Jefferies.

Uber's planned $14.8 billion acquisition of Delivery Hero aims to nearly double the markets where Uber offers both mobility and delivery services, expanding from 34 to 58 markets. Jefferies highlights that this deal will add over 35 million Delivery Hero users and 15 million Uber mobility users in overlapping markets, enhancing customer engagement and cross-selling opportunities. Customers using both services generate three times more bookings and profits, with cross-platform acquisition costs about 50% lower. Uber expects $1.2 billion in annual synergies by 2027, mainly from technology integration and headcount reductions, while maintaining focus on core business investments and share buybacks.