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WPP's Elevate28 plan aims to stabilize revenue amid ongoing challenges, with growth expected in 2027.

Market News
10 Aug 2026
Gordon Thompson
View Source
Neutral
pluang ai news

WPP is executing its Elevate28 restructuring plan to simplify operations into four units: Creative, Media, Production, and Enterprise Solutions. Despite improved new business wins and slower revenue decline, WPP still faces a 4.7% revenue drop in early 2026, trailing behind competitors like Omnicom. Citigroup maintains a Neutral rating on WPP, reflecting cautious optimism as the company aims to stabilize and return to growth by 2027.

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