Paramount will keep licensing select shows to third parties, says CEO David Ellison.

Paramount CEO David Ellison confirmed the company will continue licensing select TV shows and series to third-party platforms rather than keeping all content exclusive to Paramount+. This approach, inherited from previous leadership, is seen as a way to attract top creative talent by offering more opportunities for their shows. Ellison highlighted that some licensed shows even see increased viewership when they return to Paramount's own platform. The strategy allows Paramount to balance exclusivity with broader distribution, supporting revenue growth and creative partnerships going forward.