Strategy CEO Phong Le unveils 6 new principles prioritizing Bitcoin per share, allowing BTC sales when beneficial.

Strategy CEO Phong Le introduced six new market principles focusing on increasing Bitcoin per share (BPS) rather than the previous "never sell" approach. The company plans to actively manage its Bitcoin holdings by scaling products, adjusting leverage based on market conditions, and reducing convertible debt. Notably, the new strategy permits selling Bitcoin when advantageous, signaling a pragmatic shift from treating BTC as a sacred asset. Despite concerns, the market reacted positively, with Bitcoin's price rising after the announcement, showing confidence in Strategy's approach.