Carvana is experimenting with new vehicle sales at a Stellantis franchised location in Dallas, using a unique approach where all purchases are made online rather than through traditional dealership sales. The Dallas site serves as a test drive center and showroom 'playground' where customers can explore vehicles and test drive before buying online. This model contrasts with traditional dealerships by eliminating sales commissions and haggling, focusing on a hassle-free experience. Carvana also plans to offer vehicle servicing at these locations while maintaining transparent pricing. The company aims to grow its market share in new car sales while supporting its used car business, potentially reshaping the U.S. franchised dealership model if successful.
