
Starbucks is showing a strong turnaround with rising comparable sales and improved earnings outlook. CEO Brian Niccol's brand revitalization efforts are driving mid single-digit growth in U.S. store sales despite a tough economic environment. The company is focusing on profitability by closing underperforming stores in the U.S. and selling a majority stake in its Chinese business. This leaner model and better store performance are helping Starbucks recover its operating margins, supporting a positive investment outlook.