Starbucks boosts sales outlook as same-store sales rise 6.2%, beating expectations

Starbucks reported a 6.2% increase in global same-store sales for the quarter ended in March, surpassing the expected 4% rise. The company’s strategy to attract more customers with new menu items like ube macchiatos, faster service, and an improved loyalty program is driving this growth. Following the strong sales report, Starbucks raised its outlook for the year, and its stock rose over 5% in after-hours trading. This positive momentum suggests Starbucks is successfully bringing customers back to its stores faster than anticipated.