Starbucks launches ChatGPT beta app to inspire drink orders and boost cafe visits.

Starbucks has introduced a beta app within ChatGPT to help customers discover new drink options by interacting with the chatbot. Users can customize orders and select pickup locations but must finalize purchases through Starbucks' own app or website, maintaining loyalty program integration. This move is part of Starbucks' broader strategy to attract more U.S. customers back to its cafes by enhancing digital engagement and drink discovery, especially appealing to younger consumers like Gen Z. The initiative follows Starbucks' recent positive sales trends after years of decline and aligns with other retailers experimenting with AI-powered shopping experiences.