Starbucks offers up to $1,200 bonuses to boost barista speed and service amid sluggish sales

Starbucks plans to introduce bonuses up to $1,200 for baristas who meet sales, operational, and customer service targets starting this fall. This incentive program aims to improve service speed and customer experience as the company faces sluggish sales and shrinking profits due to rising costs. Starbucks is also expanding tipping options via its app and register to boost workers' pay by 5% to 8%. CEO Brian Niccol’s turnaround strategy focuses on faster service, better staffing, and store upgrades to restore profitability and revive the brand’s coffeehouse feel.