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Spotify launches fitness content to engage its workout-loving users

Others
27 Apr 2026
Forbes
View Source
Bullish
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Spotify is expanding into fitness programming by offering guided workout experiences and curated playlists to engage the 70% of its users who exercise monthly. The new fitness category includes 1,400 workout episodes and playlists from popular creators like Yoga with Kassandra and Chloe Ting, available to both free and paid users. This move aims to make Spotify a daily wellness companion, competing with services like Apple Music and Apple Fitness by integrating audio and video workout content. The fitness offerings are downloadable and available in multiple languages, enhancing user convenience and engagement.

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