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Spotify's evolving platform boosts growth and valuation with new revenue streams beyond music.

Analyst Insights
18 Jun 2026
Seeking Alpha
View Source
Bullish
pluang ai news

Spotify is expanding beyond music streaming by adding non-music content, advertising, and other monetization methods, which now significantly contribute to its gross margin. This diversification supports higher user lifetime value and aligns with Spotify's 2030 financial targets of mid-teens revenue growth, 35-40% gross margin, and over 20% operating margin. The positive outlook from Spotify's recent Investor Day suggests a fair enterprise value around €120 billion, or over $700 per share, reinforcing a Buy rating for the stock.

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