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Spotify uses AI tools like ChatGPT to enhance user experience and retain subscribers amid rising competition.

Market News
23 Mar 2026
PYMNTS
View Source
Bullish
pluang ai news

Spotify is leveraging artificial intelligence, including integration with OpenAI's ChatGPT, to improve music and podcast discovery through natural language prompts. Features like the Interactive DJ and Prompted Playlists allow users to customize their listening experience beyond traditional feedback methods. These AI-driven innovations help Spotify maintain user engagement and create high switching costs, making it harder for subscribers to move to competitors like Apple or Amazon. The company also addresses AI-created music transparency by working with creators to include metadata on how tracks are made.

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