Spectrum Reach integrates Anoki AI's ContextIQ for real-time, brand-safe ad placement in live streaming.

Spectrum Reach has partnered with Anoki AI to integrate the ContextIQ platform into its streaming ad inventory, enhancing advertisers' control and transparency over where their ads appear, especially during live content like news and sports. This AI-driven technology analyzes the exact context of connected TV moments, allowing advertisers to place ads in brand-suitable environments with real-time scene-level targeting. The collaboration addresses advertisers' demand for greater transparency in live streaming, enabling smarter ad placements that align with brand goals. This innovation is already being used by agencies like Horizon Media to improve media decisions in live CTV advertising.