Coke and Pepsi boost sales with popular 'dirty soda' creamy drink trend

Coca-Cola and PepsiCo are capitalizing on the rising popularity of 'dirty soda,' a trend involving mixing soda with flavored creams or syrups. Coca-Cola's CEO highlighted that drinks like Coca-Cola Cherry Float significantly contributed to revenue growth in Q1. This move shows how major beverage companies are adapting to new consumer tastes to drive sales. Other brands are also entering this creamy soda market, signaling broader industry adoption.