Snapchat launches 'Now Playing' to share real-time music via Snap Map with Spotify integration

Snapchat introduced a new feature called 'Now Playing' that allows users to share the music they are currently listening to in real time on Snap Map, starting with Spotify integration. Users can control who sees their listening activity and can pause sharing temporarily or indefinitely. The feature also integrates with Spotlight videos, enabling users to save discovered songs directly to Spotify. This addition enhances social music discovery on Snapchat, which has over 450 million monthly users, and is rolling out in regions where both Snapchat and Spotify are available, with Canada coming soon.