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Smithfield launches new bold-flavored bratwurst lineup including a Pabst Blue Ribbon Beer Brat for summer grilling

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07 Apr 2026
GlobeNewsWire
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Bullish
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Smithfield Foods has introduced a new premium bratwurst lineup featuring three bold flavors: a limited-time Pabst Blue Ribbon Beer Brat, Jalapeño & Cheddar, and Chipotle & Cheddar. These brats are designed for easy summer grilling and entertaining, offering rich, bold flavors that pair well with classic barbecue sides. The Beer Brat combines premium pork with Pabst Blue Ribbon beer for a nostalgic American taste. Available nationwide at select retailers, Smithfield is also running a sweepstakes for backyard grilling enthusiasts to win party kits. This launch aims to capture the summer grilling market with convenient, flavorful options for consumers.

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