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Valve's new token-based sticker system changes esports revenue sharing, sparking contract disputes.

Market News
10 Jun 2026
Crypto Briefing
View Source
Neutral
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Valve replaced the traditional capsule sticker sales for the IEM Cologne Major 2026 with a token-based system allowing fans to buy specific player stickers directly. Sticker prices now fluctuate based on demand, rewarding popularity and performance more dynamically. This shift disrupts existing player and team contracts that were based on the old model, causing potential disputes as revenue distribution now favors top-ranked teams and popular players. The new system allocates 50% of sticker revenue to teams, but the split depends on team rankings, creating mismatches with prior contract expectations.

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