YouTube partners with SiriusXM Media for exclusive U.S. audio ad sales, expanding advertiser reach.

YouTube has chosen SiriusXM Media as its exclusive audio advertising sales representative in the U.S., linking YouTube's audio-first content with one of North America's largest audio ad platforms. This partnership allows advertisers to access guaranteed audio ad impressions at scale with advanced targeting and measurement, reaching over 212 million monthly U.S. listeners engaged in podcasts, music, and talk shows on YouTube. Starting this fall, brands can buy YouTube audio ads through SiriusXM Media, leveraging a seamless buying experience and broad audience reach across SiriusXM's portfolio. This deal strengthens SiriusXM's leadership in audio advertising and offers brands new opportunities to connect with highly engaged audio audiences in premium, brand-safe environments.