Simon partners with adidas to host soccer fan events and exclusive product launches nationwide this summer

Simon, a leading real estate investment trust, is collaborating with adidas to offer immersive soccer fan experiences at select shopping destinations across the U.S. this summer. Events include block parties, watch parties, exclusive adidas product releases, and interactive fan zones featuring a large adidas Match Ball installation. These activities aim to bring the excitement and culture of soccer to life while engaging communities. Additionally, adidas stores at 90 Simon centers will have special in-store activations and limited-edition merchandise to extend fan engagement.