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SharkNinja halts work for 4-day AI hackathon to boost employee AI skills and innovation.

Others
22 Jun 2026
Business Insider
View Source
Bullish
pluang ai news

SharkNinja paused normal operations for four days to hold an AI-focused hackathon called "Jailbreak," aiming to close the gap in AI adoption among its 4,000 employees. The event encouraged cross-team collaboration and included local college students to foster innovation and identify new talent. Projects ranged from automating processes to developing AI tools for product design and marketing, accelerating tasks that previously took months to just days. CEO Mark Barrocas emphasized the goal of democratizing AI skills across the company to enhance problem-solving and maintain competitive edge in consumer products.

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