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ServiceNow upgraded to Buy over Salesforce, driven by strong organic growth and AI gains.

Analyst Insights
28 Jul 2026
Seeking Alpha
View Source
Bullish
pluang ai news

ServiceNow has been upgraded to a Buy rating in a paired trade against Salesforce due to its superior organic growth and strong AI-related performance. In Q2 2026, ServiceNow's revenue and subscription growth of around 24% exceeded expectations, with AI bookings rising 40% sequentially and agentic deployments increasing ninefold in nine months. Despite valuation multiples compressing to about 6.5 times EV/forward revenue, ServiceNow's growth outpaces Salesforce's 7%, making it a more attractive investment. However, Salesforce's aggressive share buybacks present some risk to this trade strategy.

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