EMEA tech sports sponsorship spending doubles by 2025, driven by soccer and F1, with digital innovation key.
The EMEA technology sector's sports sponsorship market more than doubled its spending from $1.29 billion in 2020 to $2.94 billion in 2024 and remained steady at $2.93 billion in 2025. Soccer leads the market with 63.2% of sponsorship value, followed ...
