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Samsung Ads SEA partners with Eyeota to boost Connected TV ad targeting in key markets

Market News
20 May 2026
GlobeNewsWire
View Source
Bullish
pluang ai news

Samsung Ads Southeast Asia has partnered with Eyeota, a Dun & Bradstreet company, to enhance Connected TV (CTV) advertising by combining Samsung Smart TV viewership data with Eyeota’s consumer insights. This collaboration allows advertisers to better target relevant households across Singapore, Thailand, and the Philippines, improving ad effectiveness on Samsung TV Plus, Samsung’s free streaming service. The partnership leverages Samsung’s large TV audience and Eyeota’s data network, enabling brands to reach specific demographics and interests more precisely in one of the fastest-growing CTV markets. This move is expected to help advertisers optimize campaign outcomes by ensuring ads reach the most relevant viewers.

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