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Nike stock hits 9-year low ahead of earnings amid doubts on its turnaround strategy

Company Fundamentals
29 Mar 2026
Market Watch
View Source
Bearish
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Nike's shares have fallen to their lowest level in nine years, down over 19% in the past year, as the company prepares to report quarterly results. The sportswear giant's efforts to focus on athlete-specific products and attract cautious consumers with new sneakers and apparel have yet to boost its stock performance. Investors and analysts remain skeptical about the success of Nike's turnaround strategy, making the upcoming earnings report a critical moment for the company.

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